Tikrit University

A The Role of Gesture in Shaping Audience Interpretation in Kurdish TV Programs

Document Type : Original Article

Authors

College of Languages, Salahaddin University-Erbil, Kurdistan Region

Abstract
This study looks at the frequent gestures used in TV programs and how people understand gestures of TV presenters in Kurdish media. It investigates if age and ethnicity influence the viewpoint of people regarding gesture interpretation. The study used different methods. First, 20 gestures were picked out and categorized using a theoretical framework. Then, 70 people from Kurdish, Arabic, and Turkmen groups, with different age groups, were selected to participate in the survey. The results showed that while there were some common understandings, the manner in which gestures were understood by people changed depending on their socio-cultural origins. The study revealed that gestures play a highly significant role in communication platforms. It also highlights that understanding different cultures is key to communicating effectively with diverse audiences

Keywords

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Volume 9, Issue 3, Part 3
Summer 2025
Pages 292-313

  • Receive Date 17 July 2025
  • Accept Date 19 August 2025
  • Publish Date 01 September 2025